Categories: Culture

Gucci is set to host a virtual exhibition in an online game Roblox to mark its centenary. 

Gamers can explore Alessandro Michele’s iconic designs for Gucci, acquiring rare virtual collectibles for their avatars as a part of an interactive exhibition, presented on Roblox. 

The Digital Gucci garden is based on a real exhibition currently on show in Florence, marking the brand’s 100th anniversary. 

The event will run until May 31.

to Be magazine


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