From New York to the world: Alicia Keys Dares Us All To Dream in her latest Moncler Collaboration
In the new Moncler x Alicia Keys collection, Alicia Keys transports us to a place where dreams are made. Inspired by New York (and made for a world stage) the designs capture the city’s energy, swagger, and hopeful optimism through baggy ’90s silhouettes and bold colorways. Keys’ aesthetic pulls from both feminine and masculine influences for the androgynous, effortlessly gender-neutral collection.
For Keys, New York City’s peaks represent the intersection of hard work and big dreams. Specifically, late ‘90s Manhattan—a hotbed of hope, pre-millennial anticipation, and colourful street style—the pillars of which directly influenced the Moncler x Alicia Keys collection aesthetic. Strong, ebullient hues such as green, red, and Alicia’s signature purple feature in deliberately oversized trackwear silhouettes, accessorised with nylon bucket hats, cropped halter tops, and shrunken tees. The effect is one of youthful confidence and unabashed sensuality.
The collection’s accompanying campaign imagery sees a clash of two perspectives. The first, shot by Ibrahem Hasan, spotlights the New York inspiration with a backdrop of the world’s most recognisably iconic skyline and deftly authentic casting. For Keys, New York’s community of creatives is its greatest asset, and she has looked to the city’s artists to populate her cast of next-generation dreamers. Starring a poet, a musician, an actress, and a singer-songwriter, the cast is made up of New Yorkers who are ready to make their mark. Keys and her community swing above the city’s skyscrapers – a visual metaphor for striving, for reaching, and surpassing your dreams.
The second campaign, by photographer Laura Jane Coulson, hones in on Keys’ personality and character in a series of candid and colourful portraits that introduce us to Alicia Keys: the ultimate designer.
The Moncler x Alicia Keys collection is available on Net-a-Porter, moncler.com, and in select Moncler boutiques.
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