Explore a surreal Gucci garden inside Roblox
Gucci is set to host a virtual exhibition in an online game Roblox to mark its centenary.
Gamers can explore Alessandro Michele’s iconic designs for Gucci, acquiring rare virtual collectibles for their avatars as a part of an interactive exhibition, presented on Roblox.
The Digital Gucci garden is based on a real exhibition currently on show in Florence, marking the brand’s 100th anniversary.
The event will run until May 31.
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