Abiotic

photography EMMA MCDONOUGH

24 March 2025

Abiotic depicts the sterility and artificiality of fashion when contrasted with the natural world. Model Layla is placed in natural environments, positioned besides sterile props and dressed in outfits wrapped in plastic. Photographed and styled by Emma McDonough, Abiotic communicates how our approach to dress and consumerism can turn us into a packaged product—contained, synthetic, and distanced from nature.

LAYLA wears SHARI OH and NATURE OF MERCURY full look

creative direction, styling and photography EMMA MCDONOUGH
hair and make-up JAZ O'HARE
lighting TAI SCOTT
talent LAYLA from VIVIEN'S MODEL MANAGEMENT

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