Categories: Fashion

See Reebok’s New Campaign, Life Is Not A Spectator Sport

“The invitation surrounds you. Life … Asking you to join it.”

Reebok recently released their new campaign Life Is Not A Spectator Sport for their SS22 collection, championing some of our favourite names in arts, music, sport and culture.

Featured in the campaign is Arca, Allen Iverson, Brent Faiyaz, TEMS, Lolo Zouaï and Ghetts in collaboration with the athletic lifestyle brand to inspire fans to pursue their passions and engage meaningfully in the world around them.

Reebok’s new Spring/Summer 2022 campaign marks an exciting rebirth for the sports and lifestyle brand and offers an avenue for Reebok’s community to be inspired. The campaign begins with a powerful hero film highlighting talent from their respective fields, each with a unique story to share of their own.

Watch the full campaign here.


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