Luxury and Rebellion … Miu Miu Is Making All The Right Moves Right Now
Miu Miu have always been at the intersection of early twenties rebellion and elegant sophistication that comes with age. The last series of campaigns for Miu Miu, including the Miu Miu x New Balance Collab, have seen an exponential increase in vigour when it comes to connecting the right dots in fashion – particularly in engaging artists, actors and creative teams from all the coolest pockets right now.
Working with heavyweight new guard names such as Lotta Volkova and Tyrone Lebon, Miu Miu have again revolutionised the brand’s namesake into that which all young fashion heads want to be dressing themselves (and their models) in.
The Miu Miu SS22 collection by Miuccia Prada is a series of direct, natural portraits captured through still and moving imagery. The story captures the spirit of the clothes, as well as the individual that inhabits them.
Lebon captures portrayals of young creatives that embody Miu Miu’s progressive and rebellious spirit. The raw-edged garments are nestled in backdrops of luxurious red drapes, embodying the “classic elegance found in rebellion” the campaign notes state.
Find familiar faces in the SS22 Miu Miu campaign, with actress Ever Anderson of Black Widow (2021), and forthcoming Peter Pan actress Wendy (2022); American Supermodel Hailey Bieber, Senegalese actor Mame Bineta Sane, French model Alix Bouthors and Emmy-nominated English actor Emma Corrin, as well as Lee You-mi, actress in Squid Game. Each talent instinctively portrays themselves, with a noticeable flair of Lebon and Volkova.
Photographed and Directed by Tyrone Lebon
Creative direction by Lina Kutsovskaya of BeGood Studios
Styling by Lotta Volkova
Talents: Ever Anderson, Hailey Bieber, Mame Bineta Sane, Alix Bouthors, Emma Corrin, Lee You-mi.