Moncler Presents MONDOGENIUS
Yesterday, Italian fashion house Moncler presented MONDOGENIUS, an immersive digital experience into the culture Moncler lovers love – sharing the visions of eleven designers, all in one show across five cities worldwide.
The show itself was hosted by Alicia Keys and featured acclaimed artists including sculpture artist Erwin Wurm and a cinematic contribution by Luca Guadagnino.
“Today is not only about products, but is even more about our communities and the culture we want to shape together. The world is changing, people do not want the same things as before, they demand and expect more from brands. Today, we must find new ways to connect and engage, becoming pioneers of new messages.” said Chairman and CEO Remo Ruffini.
“The greatest inspirations I had in my life came directly from people and at Moncler we know that the more we inspire people, the more they inspire us. I truly believe in the power of connecting communities around experiences and creative visions. This is the principle that guided the creation of Moncler Genius for 2021,” Remo Ruffini concluded.
Erwin Wurm, Almost A Perfect Day I, 2021
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Images courtesy of Moncler.